Many fitness tracker manufacturers put considerable effort into attaining a design that's as small and attractive as possible, but not Adidas. Their new miCoach Fit Smart wrist-worn tracker isn't particularly beautiful, and it's certainly not small, but it makes up for that with raw function. The band, which will be available in black or white (there's some style for ya) will track heart rate, calories burned, running pace, distance, and stride, all with its built in sensors.
Feedback comes from an array of LEDs embedded under the soft silicone strap (sound familiar, Nike FuelBand users?), with a multi-color progress indicator along the left side and a two-line matrix display on the device's face with three buttons. Adidas says that miCoach Fit Smart will store up to 10 hours of workout data before it will have to sync with the miCoach app over Bluetooth (available for Android and iPhone).
Tracking your heart rate is a new thing for the latest generation of fitness trackers, and it allows devices like the Adidas miCoach Fit Smart to get a better handle on the efficacy of your workout than before. But it also means the tracker tends to be bulkier has to fit more tightly to your wrist than a Nike FuelBand or Jawbone Up might. But thems the breaks with new tech.
The Adidas miCoach Fit Smart is slated for availability in late August 2014, with a price tag of $199 (or 179/€199). That's a bit of an eye-watering price tag considering that competing fitness trackers typically cost less, and that smartwatches in that range offer at least basic fitness tracking (and in the case of Samsung heart rate monitoring as well) with much greater functionality. But if fitness rules your life, the Adidas miCoach Fit Smart might be worth your consideration.