Amazon is the world largest online retailer and has their own dedicated wearables store. They've provided a massive market of e-books through their dedicated Kindle devices and apps. Amazon's dominant position in the e-book sphere has pressured major players like Apple into alleged price fixing schemes with publishers. More recently, Amazon has pushed into the connected home via Fire TV, which launched in 2014. Some of Amazon's biggest innovations stand to be in the sphere of shipping, where they're experimenting with fresh grocery delivery and drone delivery, and are already well-established with their Prime subscription service which guarantees fast arrivals of orders.
The original Kindle e-reader launched in 2007, followed by an Android-powered tablet in 2011 called the Kindle Fire. The Kindle Fire succeeded based on a low price point, which Amazon hoped to recoupe by suggesting items to order online throughout the experience. The Kindle Fire HD launched in 2012 with a higher-resolution display, and then another dubbed the Kindle Fire HDX in 2013. Amazon is also approaching the smartphone market with a new handheld device. As is, Amazon Wireless currently sells devices and plans from all major American carriers.
Amazon is headquartered in Seattle and was founded in 1994 by Jeff Bezos, who continues to be the company's CEO. Amazon trades under the ticker symbol AMZN. Beyond Kindle, Amazon supports cloud services such as Amazon Instant Video, Cloud Drive, the Amazon MP3 DRM-free music store, and Amazon Web Services, which hosts many of the world's biggest sites. Amazon Instant Video faces stiff competition from Netflix and traditional cable providers. Amazon has their own Appstore for their Android-powered devices, and though updates are less frequent than those on Google's Play Store, Amazon does offer a new free app every day. Amazon also publishes original content by way of games, shows, and books.