Apple hires TAG Heuer marketing exec ahead of rumored 'Swiss-made' iWatch launch
Apple has hired the sales director for Swiss watchmaker TAG Heuer. The man was apparently hired to help launch Apple's long-rumored iWatch, thought by many to be coming this fall. The unnamed executive left TAG Heuer last week Jean-Claude Biver, head of watch brands for TAG Heuer's parent company LVMH, believes that this has to do with how Apple will market the watch, according to CNBC:
Apple's plans to hire Swiss watch experts are an attempt to market its product as "Swiss made", which senior luxury goods analyst at Bernstein, Mario Ortelli, said is a label that is synonymous with quality when it comes to watches.
Apple, along with other tech companies, is said to have been trying to hire Swiss watchmakers and watch executives for wearable projects. How would you feel about a "Swiss-made" iWatch? Leave your thoughts with us below in the comments.