The Apple Watch is official!

By Adam Zeis on 9 Sep 2014 02:03 pm

Tim Cook has just made the Apple Watch official!

The Apple Watch is a next-generation smartwatch that bumps up style to eleven. Integrating seamlessly with iPhone, it's sporting a digital crown that zooms in and out, scrolls through lists and more — so you never have to block the screen for these actions. Pressing the digital crown takes you right back to the home screen, "just as you would expect it to".

The Apple Watch has four sensors on the back for sensing, includes a gyroscope & accelerometer, uses GPS and Wi-Fi from your phone, has various watch faces and allows for interchangeable straps (Apple will offer six).

Apple Watch also features Siri integration directly on your wrist, access to your photos, music and more.

Base price for Apple Watch is $349 and will be available early 2015.

Check out all the latest on Apple Watch on our topic page.

Press Release

Apple Unveils Apple Watch—Apple's Most Personal Device Ever

CUPERTINO, California—September 9, 2014—Apple® today unveiled Apple Watch™—its most personal device ever—featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple's most revolutionary navigation tool since the iPod® Click Wheel and iPhone® Multi-Touch™. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

"Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad," said Tim Cook, Apple's CEO. "And once again Apple is poised to captivate the world with a revolutionary product that can enrich people's lives. It's the most personal product we've ever made."

"With Apple Watch, we've developed multiple technologies and an entirely new user interface specifically for a device that's designed to be worn. It blurs the boundary between physical object and user interface," said Jony Ive, Apple's senior vice president of Design. "We've created an entire range of products that enable unparalleled personalization."

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple's MagSafe® technology with inductive charging for a quick connection that snaps into place.

Apple Watch is an extremely accurate timepiece that's also customizable for personal expression. Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.

Taking advantage of its location on your wrist, Apple Watch provides timely information that can be viewed at a glance. Smart Replies and dictation let you respond quickly to messages, and with Handoff, you can start a message on your Apple Watch and continue where you left off on your iPhone. Swipe up from the watch face for Glances that quickly show you information you care about, such as your current location, stocks or your next meeting. Pressing the side button brings up Friends, a view of your favorite people, so you can contact them quickly and easily. Digital Touch allows you to send a sketch, a gentle tap, an audio message through Walkie Talkie or even your own heartbeat. Apple Watch lets you interact quickly and conveniently with the world around you, so you can pay for coffee using Apple Pay™,* board a plane with a Passbook® boarding pass, control your Apple TV® or get directions.

Apple Watch includes a groundbreaking Activity app designed to help motivate you to be more active throughout the day, and an all-new Workout app designed to provide the metrics you need during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to provide a comprehensive picture of your daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects your activity data so you can see your activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep you motivated.

Apple introduces WatchKit, providing new tools and APIs for developers to create unique experiences designed for the wrist. With Apple Watch, developers can create WatchKit apps with actionable notifications and Glances that provide timely information. Starting later next year, developers will be able to create fully native apps for Apple Watch.

Pricing & Availability

Apple Watch will be available in three collections. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport Band; and Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2015 starting at $349 (US). Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.

  • Apple Pay is only available in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Reader comments

The Apple Watch is official!


Android watches like Moto360 and Zenwatch still look better. Ha ha. But I will admit, retina display, sapphire, and "digital crown" function sound pretty sweet.

Jeepers, creepers ... that's just about the ugliest thing I've seen on a wrist since the stuff the Fitbit Force was supposed to cause.

Not as nice looking as I was expecting. I'm kind of relieved. Didn't want to regret my android wear purchase (or to have to change my phone)

yours faithfully,

Meh..... No Multi platform support ...... Not going to switch over from my Lumia just for the watch. It also looks like it is pretty useless without the Phone ....

This does however leave the Door WIDE OPEN for Microsoft to come out with a Platform Agnostic watch. They should do this NOW and stomp the Apple Watch!

Nice, but does Apple have plans for a "LEFT" handed version? The crown control wheel and screen orientation are intended for someone who wears a watch on their left wrist.

That is one UGLY watch. no wow factor at all. Totally disappointed and will definitely being buying an Android wear watch. Moto360 looks good but not a fan of the battery life. Will wait to see how the LG R looks when its released in october. (unless I win the moto 360)

This is the cheap version. The other one looks better. Still not getting all the hype of Apple poaching a watch designer from some prestigious company. All versions look pretty generic to me. Not bad. But in no way better looking than anything current.

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Disappointed : (. Was hoping this watch would blow the rest out of the water but it seems nothing out of the ordinary especially for that price. Honestly aesthetically I was hoping for A LOT more.

Gorgeous watch. I will miss my many Pebble faces, if, and only if, AWatch is waterproof like my Pebble.

The Apple Watch is a next-generation smartwatch that bumps up style to eleven (YEARS OLD).

Seriously, is this thing being marketed to pre-teens?

I like Sport Watch. I definitely purchase Apple Sport Watch. I also like Apple edition Watch but Sport my first Choice.