AT&T's BabyFirst app brings complicated screen sharing fun to toddlers

By Adam Zeis on 8 May 2014 10:33 am
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BabyFirst has teamed up with AT&T U-verse TV to launch an exclusive second-screen app for the iPhone and iPad. Using the app, kids & parents can create designs or choose simple colorings pages on the iPhone/iPad, and instantly view & interact with their creations on the TV screen. The app helps introduce growing children to colors, animals, shapes and enhances hand-eye coordination. The app itself is free, but you'll obviously need U-verse service to take advantage of all the goods.

Being a parent myself, I do think this is a cool idea, but I couldn't see my daughter sticking with it for more than 5-10 minutes at a time. Even then, I think I'll wait a few more years before I fully engulf her in various forms of technology.

Press Release

BabyFirst Teams With AT&T U-verse TV to Launch Interactive Child App Exclusive to AT&T U-verse Subscribers

Breakthrough App for iPhone and iPad Lets Kids Connect and Play Virtually on the BabyFirst U-verse TV Channel Via the Second Screen

DALLAS, May 8, 2014 /PRNewswire/ -- Kids love to draw pictures. Now, they'll be able to create images using an iPhone or iPad and see their creations come to life on the TV screen with BabyFirst's U-verse App for AT&T* U-verse® TV. BabyFirst and AT&T today announced the launch of this magical child development app exclusively for U-verse TV subscribers.

BabyFirst's U-verse App is advanced and engaging, letting kids and their parents create their own TV experience. The app helps introduce growing children to colors, animals, shapes and enhances hand-eye coordination. It was developed by child development experts and professionally tested by a discerning clientele: babies and toddlers.

"We are excited to bring to AT&T U-verse families a truly state-of-the-art app that provides endless hours of interactive fun and imagination," said Guy Oranim, CEO of BabyFirst. "The app combines the most current technology with traditional creative activities. It makes watching BabyFirst on AT&T U-verse an extraordinary experience for children and parents alike."

The app features a wide array of animals, shapes, colors and objects from which babies and toddlers can select. With one simple touch, they can see their masterpiece instantly appear on the TV screen while tuned to BabyFirst.

"This is an exciting step in children's programming," said Stephen Rys, Vice President, Video Development, AT&T U-verse. "The addition of the BabyFirst App delivers a fun and educational interactive viewing opportunity exclusive to our subscribers. It's a great complement to the BabyFirst programming."

The BabyFirst App is easy to navigate and has two sections: The Activity Room, where children can create their own designs. Coloring Pages, where children can choose from several color and shape choices to get even more creative.

The BabyFirst Channel is available in the U-family and U300 packages and above on Channel 310 in Standard Definition. AT&T U-verse TV and High Speed Internet subscribers can access more information on the app by hitting the Go Interactive button on their TV remote and then navigating to the Mobile/Tablet section.

The AT&T BabyFirst's U-verse App is available for free from the App Store on iPhone and iPad or at www.AppStore.com. AT&T U-verse TV is the fastest growing TV provider in the U.S.** and U-verse is a nearly $14 billion annualized revenue stream in only seven years since its initial launch in 2006. AT&T U-verse TV was recently named Frost & Sullivan Video Company of the Year. For additional information on AT&T U-verse – or to find out if it's available in your area - visit www.att.com/u-verse.

Reader comments

AT&T's BabyFirst app brings complicated screen sharing fun to toddlers

5 Comments

Not a chance. Young children are already exposed to far too much "screen time", this just add another layer of excess.

I have to agree with you. My wife works with kids that are mostly under 3 and in most cases the problems that she sees is that the "screen" is used as a pacifier. Often she has to work to undo that "damage" that has been done by the kids not interacting with people.

Many Fortune 500 companies should take note from the simplicity of this technology. The screen sharing technologies they often use are so convoluted.