Cogito Fit smartwatch revealed at CES 2015

By John Callaham on 6 Jan 2015 02:53 pm

Hong Kong-based CONNECTEDEVICE has annouced their latest smartwatch product at CES 2015. The Cogito Fit is described as a fashion concious connected watch that also has a number of fitness features.

The Cogito Fit will go on sale in the second quarter of 2015, with a number of different models available for prices ranging from $99 to $149.

Press release:

CONNECTEDEVICE Introducing New COGITO No-Charge Smartwatch

Keeping connections beautifully simple, the new COGITO FIT brings together fashion, fitness and freedom on the wrist

Las Vegas, January 06, 2015 — CONNECTEDEVICE, leading maker of fashionable connected watches, announces a range extension to its successful COGITO brand. The newest COGITO introduces a new fashion concept and new features, while staying true to the company's core design philosophy of merging classic analog movement with intuitive digital notifications.

The new COGITO is on display at CONNECTEDEVICE's booth (SANDS Expo, Booth 70858) at the International CES trade show in Las Vegas, January 6-9, 2015. The company officially unveils the new product at a press conference today, at the same time announcing the release of a new activity feature for all COGITO models.

Henri-Nicolas OLIVIER, CEO of CONNECTEDEVICE, says: "We're delighted to show our partners the new COGITO for the first time. It's the most personal, and most personalizable, watch we have ever created. The addition of activity monitor and IFTTT features means a closer fit with the user's priorities and lifestyle. The changeable plugin allows the user to mix and match different looks to fit their mood and wardrobe."

Henri-Nicolas OLIVIER continues, "We're calling this model COGITO FIT, taking inspiration from all these new benefits and playing on the multiple meanings for the word "FIT" — staying healthy, matching your style, adding new plugins and more. BEING FIT with Activity Monitor, a CLOSER FIT with changeable plugins, a GOOD FIT with your style, and the RIGHT FIT with your digital life. This is what COGITO FIT is all about."

COGITO FIT blends vibrant colors and trendy design with essential notifications from the smartphone. Created for maximum mainstream appeal, COGITO combines fun and functionality to make the smartwatch more accessible to a larger public and a more natural experience for the user. LED icons on the watch face alert users when they have a call, an email or a message on social media sites. The easy-to-use interface lets users manage not just calls, but also trigger their camera, control their music and locate their phone.

FASHION. COGITO FIT introduces a new fashion concept to the COGITO brand. Changeable plugins on the watch bezel bring a new level of personalization, allowing users to transform the look to fit their their mood, wardrobe and environment. Like other COGITO watches, the technology merges seamlessly on the watch face with beautiful analog movement.

Available in three collections, COGITO FIT offers colors and styles that appeal to all types of customers — men and women, students and professionals, tech savvy and fashion conscious, Android fans and iPhone enthusiasts. Color options range from timeless choices like deep blue and midnight black to a more glamorous color palette including gold and marsala, chosen as Pantone's 2015 color of the year.

FITNESS. The activity feature is designed for everyday usage, like the watch itself. Different from step-centric Fitness Trackers, COGITO takes a holistic approach to monitoring overall activity levels, providing valuable insights into the user's lifestyle. The activity monitor continues with or without the phone in your hands, and it does not require a recharge.

FREEDOM. Unlike other smartwatches, COGITO never needs to be charged. The button-cell battery provides uninterrupted power for months (depending on usage) without requiring an external charge. With the addition of the activity feature, COGITO continues to offer the full benefit of long-life, no-charge battery.

Water resistance up to 10 ATM allows COGITO to follow active users, even in wet situations when the phone cannot be in their hands. The watch can be worn in the rain, at the beach and similar activities without worry.

COGITO FIT will be available at retail starting in the second quarter of 2015. The range includes three collections — Sporty, Executive and Luxe — that feature different styles and colors, premium materials and fashionable plugins. The collections are priced at US$99.00, US$129.00 and US$149.00 respectively.

About CONNECTEDEVICE CONNECTEDEVICE Ltd is a pioneer in the design, development and manufacture of digital lifestyle products and solutions — technology that is both intelligent and intuitive, functional and fashion-forward. Based in Hong Kong, the company has an R&D office in Seattle, Design Studio in Paris and QA Office in Shenzhen.

John Callaham John Callaham "News Writer for Mobile Nations" 267 (articles) 0 (forum posts)

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Cogito Fit smartwatch revealed at CES 2015