The first Moto 360 ad highlights quality design, and it's a smartwatch too

By Derek Kessler on 26 Sep 2014 12:57 pm

You've seen the first ads for the new Moto X, and now Motorola's taking to showing off the Moto 360 in similar fashion. The first 58-second video, titled "Choose Moto 360" offers a quick look through the physical design of the Android Wear-powered smartwatch, from paper conception to stainless steel milling to the leather strap.

It's a nice little spot that highlights just how much attention Motorola paid to the design of the 360. Unsurprisingly, most of what we see of the watch in video is of it being, well, a watch. Only at the end do we get our first glimpse of it being a smart watch, with Android Wear notifications and voice control sneaking in before the 58-second spot ends.

And yes, several of the drawings and a few of the mock-ups don't include the infamous black bar. It's a commercial — things are always dressed up to seem better than they are. Even so, the Moto 360 is our favorite Android Wear smartwatch so far.

Source: Motorola (YouTube)

Derek Kessler Derek Kessler "Managing Editor of Mobile Nations" 107 (articles) 0 (forum posts)

Reader comments

The first Moto 360 ad highlights quality design, and it's a smartwatch too


Thank you Connectedly and Mobile Nations for my 15 Year of Mobile Nation's contest gift card. As I said during the contest, I'd absolutely use it towards the purchase of a Moto360.

I can't believe they're coming out with commercials for the device, yet the device is out of stock at all available outlets!

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I'm delighted people have choices! As an iOS person, of course I have few, which rhymes with two.
Great features in Moto watch, however, seeing it in person, my first thought: it's the size of a coffee can lid. OK, slight exaggeration, and even at its size probably less silly looking on my wrist than my Google Glass is on my face.