Nest is branching out its marketing efforts for its Nest Learning Thermostat, its Dropcam camera, and the Nest Protect smoke detector with a new series of TV commercials that have a very interesting theme. All but one of the ads suggest, to comedic effect, that not everyone is happy with Nest's smart devices.
Two of the TV spots focus on the Dropcam, as a destructive but now sad four-year old boy, and a equally upset talking dog, lament how their antics in the home can now be monitored by others remotely. Another ad, this one for the Nest Thermostat, has an old grandpa disliking the fact that people won't walk up and adjust it anymore, saying that the old-fashioned way was better for building leg muscles.
The final ad shows a man who really, really loves his Nest Protect smoke alarm; so much so that's he's always checking his Nest smartphone app to make sure there's not a fire in his home; even though he's in his house. Do you think these new commercials are an effective way to show the features of Nest?
Source: Nest (YouTube)