Groupon announces point-of-sale hardware called Gnome

Groupon Gnome
By Rich Edmonds on 19 May 2014 10:20 am
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Groupon is departing from simply focusing on daily deals and is looking to enter the point-of-sale solutions race with an iPad-based device called Gnome. It's an all-in-one cash register that can not only accept the traditional payments, but also Groupon vouchers and comes with an integrated customer relationship manager, accounting software and more. It's believed this new solution will help solve a deep challenge Groupon faces.

The issue with Groupon is customers would find deals they like the look of, download and/or take the coupon with them to make the purchase at business and retailers to only then never return. The idea with the new point-of-sale solution is for Groupon to offer the means for said retailers to better track said customers, creating custom marketing campaigns using purchase history among other data.

It's clear Groupon not only wants to continue tapping into the consumer base seeking enticing deals and offers, but also to deploy tools and services for merchants to take advantage of data and other means to better serve customers sent through the Groupon system. This move also puts Groupon up against the likes of Square, which also has a register specifically built around the iPad.

Groupon is set to charge $10 a month for its new iPad solution, which will reportedly become a requirement for all merchants running promotions through the network. This will undoubtedly help Groupon in the long run, but it could also cause some merchants to look elsewhere.

Source: TechCrunch

Related: Groupon News

2 comments

nwthomps

Almost all of the Groupon deals I've ever purchased are for small businesses that will never buy this, and they won't use Groupon anymore

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breakingpoint0

Wow, surprised to see it will be required by all merchants who use Groupon. From what I have heard the merchants don't make a ton of money off the deals. If that is the case then I can't see them wanting to spend $10 a month on the above, unless the data and tools Groupon will be providing are amazing.

If this thing doesn't have an NFC read then I think it's a completely missed opportunity for Groupon. Imagine having the app open and your coupon out. You tap your phone to the terminal and it automatically takes care of everything for you. Sure it might alienate iPhone users, but it would be a great use of NFC technology. Too bad this probably won't be happening.