Gucci partners with to launch new smart wearable
By Rich Edmonds on 19 Mar 2015 08:59 am is no stranger to wearable tech, but the musician is now working with Gucci on a new wearable. Alongside the announcement that Tag Heuer would be working with Google and Intel on a new Android Wear smartwatch, news came from Baseworld of the Gucci partnership. said the following in a statement:

"In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term 'fashionology,' a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents."

The two parties will be working on a smartband, which will be a standalone product and will require tethering to a smartphone via Bluetooth. The band itself will be able to make and receive calls, send SMS and email, playback music, show maps and track fitness. There's also a personalized assistant with voice command input. It sounds like quite the advanced wearable.

Details on pricing, availability and expected dates for launch have not been shared.

Source: Vogue

Related: Gucci News

Reader comments

Gucci partners with to launch new smart wearable


I'll pass. People at Gucci stores are kinda rude. Versace on the other hand, super nice.

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