Intel is said to be working on a luxury smart bracelet that would be featured and sold at high-end luxury retailer Barneys New York. The move to marry tech and fashion isn't new, and Intel is hoping that a luxury fashion partnership may help make wearables less geek and more chic.
Intel so far has not provided any comments about the bracelet and currently CNET is reporting the rumors based on information from "a person familiar with the matter." Reportedly, Intel will provide the technology for the bracelet where it will be designed by Opening Ceremony fashion house and sold at Barneys.
According to the report, the bracelet won't be a fitness tracker, though details and features are not known at this point. It's said that the companies are targeting a "niche type of consumer" with this luxury smart bracelet.
Wearable tech turn fashion accessory is starting to become popular. Google had partnered with Diane von Furstenberg for Google Glass, Polo Ralph Lauren debuted a wearable shirt, and Fitbit turned to Tory Burch to debut a line of bracelets and accessories to name a few. Now, it looks like Intel may be turning to Barneys.
Intel's most recent tech partnership is the connected earbuds with 50 Cent's SMS Audio.
The bracelet may debut during Fashion Week, which coincidentally is happening at around the same time as the IFA tech show in Berlin, or about a week later at the Intel Developer Forum. Hopefully we'll learn more soon.
Are you excited about high-end, high fashion wearables?