JawboneEditor: Adam Zeis
Headquartered in San Francisco, California, Jawbone develops and manufactures wearable technology and audio devices. The company is privately held, and funded by Sequoia Capital, Khosla Ventures, and Andreessen Horowitz.
The company was founded as 'Aliph' by Alexander Asseily in 1999. The goal of the company was to develop noise-cancelling technology for the US military. To that end, Aliph (now known as Jawbone) released the Jawbone headset at the Consumer Electronics Show in 2007. This was the company's first success, and it catapulted them to more success.
They followed up the Jawbone with a second-gen bluetooth headset in May of 2008, and a third-gen version in April of 2009, named 'prime'.
Jawbone's bluetooth headsets have gone through many iterations and models, and these products are still among the best available on the market today. However, in recent times the company has shifted some of their development efforts towards audio and wearable technology.
The company expanded into portable Bluetooth speakers in 2010. The Jawbone 'Jambox', 'Mini Jambox', and 'Big Jambox' are extremely popular bluetooth speakers/speakerphones to this day. Light, portable, and packing great sound, these speakers are favorites of many. The combination of great sound, ultra portability, and unique design keep this line of bluetooth speakers in high demand.
When it comes to wearables, Jawbone launched the UP activity tracker in 2011. It was initially plagued by reliability problems, and was quickly recalled, redesigned, and relaunched. The sequel, 'UP24' launched in 2013 with integrated Bluetooth. The design of this wearable bracelet is colorful and uniquely 'Jawbone', available in multiple sizes and colors.