The Samsung Smart Home division is trying to show it has a sense of humor, along with a deep nostalgia for TV shows in the 1980s, with a new video that features none other than David Hasseloff and his old buddy KITT from Knight Rider.
However, the video doesn't portray the talking car as being very friendly with "The Hoff" anymore as Hasselhoff is seen trying to film a commercial for Samsung Smart Home. Instead, the filming gets interrupted by the Knight Industries Two Thousand, who apparently is jealous that David is hanging out with another automated system.
Is it funny? Yes? Does it show anything about how Samsung Smart Home actually works to help a person automate duties in their house? No, but at least there will be a few more people who have been alerted to Samsung Smart Home on a general basis and perhaps that's the whole point. Well, that and the fact that Hasselhoff still isn't afraid to laugh at both himself and Knight Rider. What did you think of this video?