All of LG's new OLED TVs use the company's webOS Smart TV platform. The company said:
All of LG's 2015 4K OLED TVs utilize the company's proprietary WRGB technology. This pixel structure adds a white sub pixel, which allows for expanded, life-like colors. These TVs incorporate features that ensure images are rendered with perfect blacks and perfect colors, and an infinite contrast ratio. LG's Optimized True Color technology regulates color stability regardless of variations in brightness and delivers a superb viewing experience with more natural, comfortable colors. With a maximum response time of 0.001ms, LG's OLED TVs are more than 1,000 times faster than conventional LCD flat panel TVs. LG OLED TVs assure that even viewers sitting off-axis will enjoy exceptional picture quality at wide viewing angles, unlike most LCD TVs, which suffer from color washout and lower contrast.
As far as app partners, LG put a lot of promotion on its deal with GoPro, which will launch an app specifically for its Smart TVs. LG said:
The new app allows LG Smart TV users to immerse themselves in the world of GoPro content with just the click of the Magic remote using LG's simple and fast webOS connected platform. Viewers will experience hours of engaging and inspiring moments, from global expeditions and adrenaline-pumping stunts to everyday moments and jaw-dropping beauty on LG TVs offering improved contrast and picture detail, coupled with superior color and clarity.
Other LG webOS Smart TV app partners will include DirecTV, Netflix, Amazon, YouTube, Showtime, HSN, IHeartRadio and more.