McDonalds in Sweden is launching a new promotion that will enable those who purchase a Happy Meal the ability to turn the iconic packaging into a Google Glass-like virtual reality experience. Simply pop in your smartphone and you're good to go. Just 3,500 Happy Meal boxes will be made available at 14 restaurants over the next two weekends.
Since we're talking about VR experiences, you'll need to pay out more for these special boxes, which will set you back around $4.10. From the Adweek report:
"The push is tied to the Swedish "Sportlov" recreational holiday, during which many families go skiing. With this in mind, McD's created a ski-themed VR game, "Slope Stars," for use with the oggles (though they work just as well with any mobile VR experience). The game can also be played in a less immersive fashion without them. To turn the iconic red boxes into Happy Goggles, just tear along some perforated lines and fold, inserting the VR lenses (included) and a smartphone (bring your own)."
It's a pretty neat promotion that will enable the company to better immerse kids into its own world of wonders.