While we haven't seen a shortage of manufacturers attempting to enter the smartwatch market with devices offering unique features. They have mostly all looked and functioned in a very similar fashion. There is a new Kickstarter campaign running that has garnered a lot of attention in a short amount of time. It's for a product called BLOCKS and it hopes to offer a new unique take on the smartwatch. So what has people so excited and willing to put up over $550,000 in backing in just a few days?

BLOCKS is the world's first modular smartwatch and promises to make your smartwatch unique to you. They plan on doing this by letting you select what features you want in your watch, simply by adding and replacing 'modules' built into the links that make up the strap. The face of the watch or 'The Core' as it's been termed looks like your standard normal analog watch face. Underneath its frame, it runs a Snapdragon 400 processor, has 512 MB of RAM, 4GB of flash storage, a 1.35" display with a resolution of 360x360 and is powered by a 400 mAh battery. It will be available in three colour options with Onyx Black, Marble White and Sunrise Red. It will be IP67 certified which means it can withstand short periods in wet conditions such as rain or a drop in a puddle. The core itself promises to be a fully functional smartwatch with features such as phone notifications, activity tracking, voice control, hepatic feedback, and color touch screen. It will also work with both iOS and Android devices.

The magic of this smartwatch lies in its hot swappable link modules that will add extra features to your device. If the day and a half of battery life is not enough, just swap in an extra battery module, or two, or three, you get the idea. Want a heart rate monitor to keep better track of your exercise routine, just swap in the Heart Rate module. The possibilities are endless, and there is already a large selection of different modules designed for BLOCKS. The manufacturers also have made the platform open source, which allows anyone to create third-party modules that will work in sync with the BLOCKS core. It promises to be future proof, and better functions can always be added to your watch without the need to replace the more expensive core.

The basic BLOCKS core with a regular watch strap is available for $195. While a Core and 4 Modules can be locked in with a backing of $275. Each module will be available for around $30. The company hopes to have its first round of watches shipped out by May 2016. COOL!

Check out the BLOCKS Kickstarter page to get yours