Nike has quietly set up a vending machine in New York City that has items like socks, shirts, and hats inside, but those products can only be taken out of the machine by using points generated from the company's FuelBand fitness device.
The vending machine itself is located at the corner of Delancey and Clinton in Manhattan. According to TechCrunch, the items can only be bought with FuelBand points that users generate today. Prices for the swag items start at around 500 points, and some are over 1,000 points.
This is certainly a new and very unique marketing campaign for Nike and its FuelPoints brand, and it shows that the company is still promoting the wearable gadget even though there are reports it is shutting down its hardware division. TechCrunch says that the FuelBand vending machine will only stay in its current street intersection until the end of the day, where it will be moved to a still unknown location.
What do you think about this latest viral marketing scheme from Nike?