Oculus Rift VR helmet sales suspended in China due to reselling
Oculus VR has announced that it has suspended sales of its Oculus Rift virtual reality helmet in China, after evidence showed that the hardware was being resold heavily in that country.
The current version of the Oculus Rift is only supposed to be sold to game and software developers who want to create applications for the device. However, Oculus VR has now cancelled previous orders for the Rift in China. A rep for the company posted on Reddit that it was "due to extreme reseller purchases" and called their decision to suspend sales "a bummer".
The rep added:
We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally. Our product, in its current form, is a developer kit, meant for developers that develop VR content. We are looking into alternative ways to make sure that our development kits are getting into legitimate developer hands in China. If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait.
Oculus VR announced earlier this week that the first 10,000 pre-orders for the DK2 (Developer Kit #2) version of the Oculus Rift will begin shipping later in July. The company, which is scheduled to be acquired by Facebook later in 2014, has not announced plans for when it will launch the consumer edition of the helmet.
Source: Reddit via Eurogamer