In a recent report from market research firm NPD, only one third of Americans (42 million out of a pool of 115 million) have televisions that can display content downloaded from the internet. The quarterly Connected Home Report covers devices that are able to deliver said content through fixed or wireless networks. The figures shown illustrate a wide open market for companies to penetrate and offer solutions, including the Apple TV and Xbox One.
Interestingly, the devices covered in the report not only include Smart TVs, but video game consoles, Blu-ray Disc players, media players, computers, tablets and smartphones. As well as concluding that there's significant room for competition and growth in the space, NPD also conducted a survey of 5,000 individuals as part of the report, which provided an insight into what consumers want from such hardware.
Wireless connectivity and the overall user experience both topped the results chart. 67 percent of those surveyed said the ability to connect to the internet over WiFi was their main concern, followed by a user-friendly remote control, minimal buffering for loading content and an easily navigated home screen.
Streaming devices are on the rise, which is what many companies are releasing these days. With more and more home owners looking to streaming devices for content, we could see competition heat up with companies attempting to capitalize on this seemingly booming market.
Do you have everything connected up on your TV? If so, what device(s) do you use?
Source: NPD, via: Apple Insider