Pebble upped their game with the packaging of the Pebble Steel, targeting the feeling you'd get when you unbox a $5,000 luxury watch. Considering the Pebble Steel sells for only $249 in comparison, Phil was thoroughly impressed with the packaging and the unboxing experience. It's a big step up from "tech product" packaging, or the original Pebble's packaging for that matter.
Interesting to note is that the Pebble Steel ships with the leather strap installed, and the brushed stainless steel band separate. This makes sense, as you can wear the leather strap immediately, but may need to take the steel strap into a watch shop so you can get the band adjusted to size.
The Pebble logo on the front of the watch has been a point of contention among the webosphere, but in the video Phil makes the case that's it actually not so bad. This is a point I fully agree with. Every mechanical watch I own features a logo the face. Pebble putting their brand front and center makes sense, especially considering they've taken an early lead in the smartwatch race (along with Samsung and the Galaxy Gear) in terms of brand recognition.
Be sure to hit up the video above for almost four minutes of awesome smartwatch P0rn. Enjoy the show!!