Started in 1938 as a simple radio and speaker repair shop, Pioneer was formed by Nozomu Matsumoto. Since those early days the company has developed and grown into a multinational corporation, specializing in digital entertainment products.
Headquartered in Kawasaki, Kanagawa, Japan, Pioneer played a key role in the development of many technologies, including the Laser Disc player, Cable TV, Supertuner technology, DVD recording, plasma display, Organic LED display (OLED) and more.
The Pioneer brand itself focuses on car electronics, but other brands from the company are very well known and used. Pioneer Elite produces premium electronics. Carrozzeria is a Japan-only brand focusing on car electronics as well. TAD (Technical Audio Devices) produces high-efficiency audio loudspeaker components and complete speaker systems for commercial and recording studio markets. Finally, the Pioneer DJ brand products top-notch DJ products.
In 2007, Sharp Corporation took a 14% stake in Pioneer. Their stake has since been reduced to 9%, but Sharp remains the largest shareholder with Honda checking-in at a close second at 4%.
In 2010 Pioneer stopped producing televisions, due to the increased and strengthening ties to Sharp Corporation. Televisions remain a core offering from Sharp, but Pioneer no longer produces televisions.
In 2012 and 2013 Pioneer released a number of DJ controller products, and the world’s first automotive navigation system with heads-up display.