The Reading Rainbow Kickstarter campaign has now ended, and the group's massive stretch goal of $5 million in order to launch, among other things, the development of an Android app for the famous children's reading service was met and exceeded.
Indeed, the final amount that was raised via Kickstarter was $5,408,916, and Family Guy creator Seth MacFarlane has already pledged to match $1 million of that amount, so the final, final total will be well over $6 million.
In addition to the Android app, the Reading Rainbow interactive experience is now on track to be made available on other mobile devices like the Amazon Kindle Fire tablets, along with game console and set top boxes like Apple TV and Roku. Also, the money will go towards bringing a free Reading Rainbow curriculum to 7,500 classrooms. All in all, this fund raising effort has succeeded beyond anyone's expectations.
If you missed out on contributing to the Kickstarter effort, but still want to pledge some money for expanding Reading Rainbow to even more classrooms, you can do so on another official page for the campaign. While there are not any super cool rewards such as Pebble smartwatches or dinner with Reading Rainbow host LeVar Burton, there's still the satisfaction that you will be helping lots of kids to become better readers.
Source: Reading Rainbow on Kickstarter