It looks like Samsung may be pushing further into the connected market. After partnering with UCSF to expand its health initiatives and a speculated expansion into the connected home space with rumored acquisition of SmartThings, Samsung is now rumored to be partnering with U.S. athletic apparel company Under Armour.
If the latest partnership rumor with Under Armour pans out, Samsung would make considerable strides in the smart clothing and fitness market potentially allowing it to compete with Apple's partnership with Nike as well as Apple's HealthKit that will debut with iOS 8 this fall, a hub that stores all your health and fitness data from various wearable devices.
"During the meeting, they have reportedly discussed ways of countering impact from collaboration between Apple Inc. and Nike Inc. in the wearable devices sector," Korea's Yonhap News reported.
Speculations of a partnership arose when it became known that Samsung heir apparent Lee Jay-yoong met with Under Armour CEO and founder Kelvin Plank earlier in the month and Jay-young was witnessed sporting Under Armour gear at the Sun Valley media conference in Idaho.
Samsung is already entrenched in the health and fitness market with devices like the Gear Fit, Gear 2, and Gear Live coming with heart rate sensors and pedometer tracking. It's unclear what Samsung's ambitions are with Under Armour and if we'll see connected clothing and connected training equipment in the future.
The rumor comes at a time when Under Armour rival Nike may be scaling back its hardware efforts, which include the Nike+ Fuelband, in favor of focusing on software. The Fuelband is one of the most popular fitness tracking accessory and has since expanded to support Android after a long-time iOS exclusive with Apple.
In addition to Samsung's own SAMI health hub, Android partner Google had also announced Google Fit, a health hub that will be used to store and track fitness data.
Source: Yonhap News