Samsung has partnered with charity house Christie's to create a one-off version of a 78-inch curved UDH TV with a gold lacquer-painted finish at the back. The TV will be on display at the Hong Kong Convention and Exhibition Center beginning November 20 before it is auctioned off by Christie's Hong Kong.
Proceeds from the auction will be forwarded to Orbis, a global non-government organization (NGO) with the mission to improve access to high-quality eye health.
The artwork, done by Sung Yong Hong, is said to embody the "Memory of TV," and features "iconic scenes that the television shares with the public, which are brought to life through intricate gold-lacquered paintings on the TV's rear face."
Hong was commissioned by Samsung for his expertise in Ottchil, a Korean lacquer painting technique that dates back to the Neolithic Era, and for his ability to apply a traditional art form onto modern materials. Just as it was once used to preserve valuable ancient artefacts, Hong's use of Ottchil was deliberate and symbolic – to preserve those cherished moments of entertainment that TV delivers.