In a trend to up the ante on personalization and marry fashion with wearables, Samsung has announced that it is launching a new Swarovski for Samsung series. Partnering with the famed crystal brand, Samsung is essentially bejeweling the rear perforated faux leather back battery cover of the Galaxy S5 with Swarovski crystals. Additionally, with the Gear Fit wearable exercise band, Samsung is adding clips that you can attach to the strap, essentially giving wearers their choice of bejeweled charm.
There are a number of different color options and patterns for the crystals. Additionally, users who choose to bedazzle their Gear Fit can also select from a number of different shapes for charms, such as a heart, skull, lips, or star.
"The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms is a distinctive union of Swarovski craftsmanship and Samsung technological expertise," the company states in its press release. "Using a special developed application process, Swarovski Crystal Fine Rocks are perfectly integrated into the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature."
The fashion accessories are available now in China and South Korea and will be coming to the UK soon. Samsung has not announced plans for launch of the Swarovski for Samsung collection elsewhere in the world.
"With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships," said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung.