Leo Burnett created an innovative safety initiative for the Samsung Argentinian corporate office to promote road safety. In Argentina where almost one person dies in a traffic related accident every hour, these simple setups mounted on large Semi trucks make passing on highways much safer and potentially saving countless amount of lives. A camera mounted on the front of a Semi truck and broadcasts a live feed to screens mounted on the rear of the truck. Allowing other motorists to pass without guessing what's ahead. The future looks great!
Source : Leo Burnett