Sony wants to talk about its new vision: SmartWear.
SmartWear encompasses smartwatches, activity trackers, and anything and everything that helps users log their lives. The SmartBand SWR10 is the first step towards the total quantified self. It's an activity tracker, sleep tracker, and life-logging companion. The SmartBand looks more or less like every other silicon wristband activity tracker, but instead of just physical activity, Sony wants users to log their social activity and any other events in their lives.
It connects with Sony's wide-ranging entertainment assets, including PlayStation, which Sony thinks sets it apart from the competition. You keep track of your gaming achievements alongside your exercise achievements. A single physical button lets you create "life bookmarks" that aggregate pictures, social media updates, location, and any media playback, giving you a comprehensive snapshot of your digital life. It works with Sony's LifeLog Android app, and Sony says to expect wider Android compatibility down the line.