Don't call it a smartwatch. Fitbit may be prepping a new fitness-oriented wearable called the Surge that is labeled as a super watch. Rumored to be priced at $249, the Surge will include a display large enough to show notifications along with GPS tracking, PurePulse heart rate monitoring, real time workout data, and sleep tracking.
According to leaked documents obtained by The Verge, the Surge will synchronize activity and fitness data throughout the day wirelessly with the Fitbit app and the wearable wrist accessory will be able to provide basic notifications for call and SMS alerts. The device may not offer all the smarts that the Apple Watch or Android Wear will be capable of, but it is aimed more at the fitness crowd.
Fitbit has so far not announced the Surge and the super watch is rumored to join the unannounced Fitbit Charge and Charge HR.
Source: The Verge