Swatch prefers to go solo in the smartwatch race
Swatch plans to launch a new watch with smart features next year, but it's going at it alone. Reports have previously put Swatch and Apple on the same team in the competitive smartwatch race, which was labelled as the ideal partnership in the space. The popular watch maker denied working with other companies to bring a smartwatch to the market and is instead working on its own products to compete against what's already available.
According to CEO Nick Hayek, Swatch will be working to include numerous features in its smartwatch attempt, enabling the wearer to see how many steps they've walked and perform other tasks through Bluetooth. "All the big technology firms want to work with us and I don't rule out that we are or could be collaborating in some areas. But we can also do many things on our own." All the big tech companies are working hard on smartwatch product portfolios, so it makes sense for the Swedish firm to follow suit.
It'll be interesting to see how Swatch approaches the smartwatch market, but consumers can definitely expect to see a premium experience on offer come next year.