Swatch prefers to go solo in the smartwatch race

Swatch
By Rich Edmonds on 31 Aug 2014 09:16 am
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Swatch plans to launch a new watch with smart features next year, but it's going at it alone. Reports have previously put Swatch and Apple on the same team in the competitive smartwatch race, which was labelled as the ideal partnership in the space. The popular watch maker denied working with other companies to bring a smartwatch to the market and is instead working on its own products to compete against what's already available.

According to CEO Nick Hayek, Swatch will be working to include numerous features in its smartwatch attempt, enabling the wearer to see how many steps they've walked and perform other tasks through Bluetooth. "All the big technology firms want to work with us and I don't rule out that we are or could be collaborating in some areas. But we can also do many things on our own." All the big tech companies are working hard on smartwatch product portfolios, so it makes sense for the Swedish firm to follow suit.

It'll be interesting to see how Swatch approaches the smartwatch market, but consumers can definitely expect to see a premium experience on offer come next year.

Source: Reuters

Related: Swatch News

Reader comments

Swatch prefers to go solo in the smartwatch race

8 Comments

Looking forward to see what they got planned ... They were on to something with the Swatch Touch Series ... Almost bought a yellow one to add it to my Swatch collection , but ended up spending the money on something else.

Been patiently waiting to see what actual watchmaker's do with this new tech... Swatch and fossil have been early adopters in the past (see Microsoft SPOT) and are being a bit cautious this time it seems.

"All the big tech companies are working hard on smartwatch product portfolios, so it makes sense for the Swedish firm to follow suit."

I bet the Swedes are delighted to be the #1 watch producer in the world. Furthermore they are well known for their solid banks and their Swedish chocolates. Truly.

It's good to have Swedish Muesli at breakfast. Or a piece of Swedish Alp Cheese - cut by Swedish Army Khife and followed by a cup of hot Swedish Nescafe.

My guess is it is a little late to be starting a smart watch OS, independent of the big two. Sure it can be done, but Swatch isn't exactly setting the world on fire these days. It's not like the eighties. Cool watches to be sure, but smart watches that are done in house may be a little too much for a niche watchmaker to handle alone.

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"...and I don't rule out that we are or could be collaborating in some areas. But we can also do many things on our own." - This sounds more like, "I can't tell you who we are working with due to an NDA or some legal reason" and less like, "We are going at it alone."

"But we can also do many things on our own." -This sounds more like, "We are big boys, we can do this on our own". But feels more of an after thought to the first part, and less like the main intent of the discussion.