Swatch is working on adding personal fitness tracking and other electronic functionality to its touch-based digital watches for 2015. It was previously rumored that the Swiss company would work with Apple to produce the iWatch, but Swatch CEO Nick Hayek denied these reports. Hayek has now shared with a Swiss newspaper that the company is working on adding fitness functions to its existing line of Swiss Touch watches.
The Swatch Touch line of watches will be adapted to better compete against watches available on the market today. The company has yet to bring a smartwatch to the market and it's interesting to see the CEO focus on adding more features but keeping everything simple and more 'watch-like'. "It will remain a watch, but will have all today's usual functions to monitor physical fitness."
Swatch still remains hesitant about smart wearables with interactive functionality, relying on third-party apps and services, but it's a strong step in the right direction to remain relevant. What are your thoughts on this move and would you be interesting in purchasing a new Swatch Touch with some fitness functionality?