Withings has announced a more affordable version of its Activité fitness tracker, the Activite Pop. Retailing for $150, the Pop is significantly less expensive than the company's original tracker. Much like the Activité, the Activite Pop takes the appearance of an analogue watch, with a smaller dial sitting inside the main dial to measure your activity, connecting to your smartphone for more detailed readings. Withings used lower-cost materials to make the Activite Pop, such as silicone for the strap, according to Slashgear:
Withings reveals that it achieved a reduced price and weight on the Activite Pop by using silicone for the strap and PVD coating the watchcase. These materials certainly don't depreciate the watch's appearance, as the three new colors, Azure, Shark Grey, and Sand, are very stylish looking.
The Activite Pop comes in three colors: Azure, Shark Grey, and Sand. It will be available for purchase in March.