Epson announces Active product category, new fitness and sport wearables | Connectedly

Epson announces Active product category, new fitness and sport wearables

Epson announces Active product category, new fitness and sport wearables
By Joseph Keller on 6 Jan 2015 10:25 am

Epson has launched the Epson Active product category today at CES 2015 . Active will be the name for all of Epson's sports and fitness wearbles. This includes the Pulsense heart rate monitors, as well as the new Runsense GPS sports and running monitors, as well as the M-Tracer golf swing analyzer, which are also being announced today.

The Runsense line of products include continuous heart rate monitors and GPS trackers for runners. The Runsense SF-810 is a wrist worn heart rate monitor, paired with a GPS that measures and analyzes your performance data. You'll be able to see time elapsed, pace, calories burned, and more. The Runsense will come in two additional models along with the SF-810, the SF-510 and the SF-710. They will be available in Q2 2015 for between $249 and $349.

The M-Tracer MT500GII golf swing analyzer is a new sports wearable designed to get you the best golf swing possible. The device attaches to the grip of your golf club. Its flash storage holds up to 200 swings, giving you a complete swing breakdown thanks to its detailed sensors. The M-Tracer sends data back to your iOS or Android device over Bluetooth at the rate of 1,000 frames per second. The M-Tracer will be available in March for $299.

Press releases:

Epson America Launches 'Epson Active' Product Category of Sports, Fitness and Health Wearables with Sports Celebrities

Pioneering the Future of Wearables, Epson Active Products Empower and Inspire Consumers to Achieve Their Sports, Fitness and Lifestyle Goals

LAS VEGAS & LONG BEACH, Calif.--(BUSINESS WIRE)--2015 International CES, Sands Expo Booth 74728 - Epson America today announced its new Epson Active product category that represents the company's product umbrella for sports, fitness and health wearables including the Pulsense™ continuous heart rate activity monitors, Runsense™ GPS sports and running monitors, and M-Tracer golf swing analyzers.

Dedicated to pioneering the future of wearables, these devices leverage Epson's leadership in sensing technology to improve consumers' lifestyle, fitness and sports performance through accurate data and easy-to-interpret feedback. Epson Active has the support of world-renowned sports and fitness professionals including celebrity trainer, Gunnar Peterson; Olympic silver medalist, Meb Keflezighi; and one of the world's top golf instructors, David Leadbetter.

"We are committed to developing technology that inspires and empowers people all over the world, and our new Epson Active fitness and sports wearables move consumers in a powerful way to take control of their lifestyle, fitness and sports goals," said Rajeev Mishra, Vice President, North America Commercial Marketing and New Business Development. "We are proud to connect with key fitness and sports celebrities such as Gunnar, Meb and David, and to have them support our Epson Active products. Just as they are leaders in their respective professions, we plan to drive the direction of the future of wearables for sports and fitness."

"I applaud Epson's work in developing technologies that provide valuable, inspiring data for consumers helping them to lead healthier lifestyles," said celebrity trainer Gunnar Peterson. "My career has been based on helping clients achieve their goals, and managing intensity levels is a critical part of my training philosophy. Epson's Pulsense gives users an easy way to know their current heart rate zone which empowers consumers to train much smarter."

Epson's Runsense continuous heart rate and GPS sports monitors feature Epson's proprietary bio-sensing, GPS-tracking and motion-sensing technologies to help runners of all levels measure, analyze, compare and share performance data from their runs. The compact and sleek design features a scratch-resistant interactive display that allows users to tap to scroll through four customizable screens with real-time data of up to 35 different measurements, including continuous heart rate, time elapsed, distance, pace, laps, intervals, speed, calories burned and many more.

"Epson's Runsense is the ideal product for keeping me on track during my workouts with real-time updates on the most important data," said Meb Keflezighi, Olympic silver medalist and winner of the 2014 Boston Marathon, the first American male to do so since 1983. "Runsense provides meaningful data that is easy to use and interpret to monitor and improve performance, making it great for runners of all levels. The data is extremely accurate, and allows me to train in specific heart rate zones that I can customize based on my personal training regimen."

While Pulsense and Runsense are wearables for the wrist, Epson's M-Tracer is a wearable for the golf club. Mounting to the bottom of the golf grip, the M-Tracer swing analyzer provides detailed information and insight to golfers of all ages and skill levels to help them improve their swings. M-Tracer tracks and records the swing path of the club, club-head speed, club-head path, face angle at the time of impact, tempo and more.

"Golf is a highly technical sport where the smallest details and adjustments can make all the difference in getting the best out of your game. The Epson M-Tracer golf swing analyzers provide real-time feedback and helps golfers understand exactly what is happening throughout their swing," said David Leadbetter, world-renowned instructor, owner of over 20 golf academies around the world and Golf Digest Teaching Professional. "This information empowers golfers to improve their swing in an easy and intuitive manner."

Epson will be demonstrating its full portfolio of Epson Active products including Pulsense, Runsense and M-Tracer at the Sands Expo Booth #74728 in Las Vegas during 2015 International CES. For more information on all Epson products being showcased at CES, visit www.epson.com/ces.

Epson America Launching Runsense Continuous Heart Rate and GPS Monitors for Sports and Running Enthusiasts

Runsense Leverages World-Class Technology to Measure Critical Training and Exercise Data Including Continuous Heart Rate, Distance, Stride, Pace, Calories and More

LAS VEGAS & LONG BEACH, Calif.--(BUSINESS WIRE)--2015 International CES, Sands Expo Booth 74728 – Epson America today announced its RunsenseTM GPS sports monitors that give runners, walkers and fitness enthusiasts of all levels precise data to plan, monitor and improve their performance.

The Runsense SF-810 includes a wrist worn continuous heart rate monitor with GPS that features Epson's proprietary bio-sensing, GPS-tracking and motion-sensing technologies to measure, analyze, compare and share performance data. The compact and sleek design features a scratch-resistant interactive display with four customizable screens that include real-time data, with up to three measurements per screen. Runsense is water resistant up to 50 meters, making it the perfect device regardless of your terrain or conditions.

Epson Runsense monitors outdoor running and walking by providing up to 35 different measurements, including continuous heart rate, time elapsed, distance, pace, laps, intervals, speed, calories burned and many more, directly from the wrist without requiring a chest strap. The devices also feature powerful training modes, such as an indoor mode that measures activity level in the gym, helping athletes achieve better results.

"Epson's Runsense is the ideal product for keeping me on track with real-time data on my pace, heart rate, and distance," said Meb Keflezighi, Olympic silver medalist and winner of the 2014 Boston Marathon, the first American male to do so since 1983. "After my run I can easily review my statistics against past workouts to monitor and improve performance, making it great for runners of all levels."

Using Epson's proprietary technology for highly efficient energy usage, Runsense is capable of active GPS tracking for up to 30 hours without recharging. Users can download their workouts, stats and measurements either via Epson's Runsense View portal or the free Run Connect mobile app. The app also enables AGPS (Assisted GPS) to download GPS satellite data directly to the device for faster initial GPS connection.

"Epson has a long history as a core developer of location sensing technologies, and is now bringing that expertise to the North American market with the complete line of Runsense watches," said Randy Bergstedt, manager, Epson Active. "The inclusion of our wrist-mounted heart rate technology sets the Runsense line apart as one of the most advanced in sports technologies. Having the chance to launch this product with the support of a world-class athlete like Meb is a great opportunity for Epson and our customers."

Epson America Enters Sports Wearables Market with Introduction of M-Tracer MT500GII Golf Swing Analyzer

High-Performance Device Gives Golfers Unprecedented Insights into Their Swing through Highly Accurate, Actionable Data

LAS VEGAS & LONG BEACH, Calif.--(BUSINESS WIRE)--2015 International CES, Sands Expo Booth 74728 – Epson America today announced the introduction of the M-Tracer MT500GII Golf Swing Analyzer, designed to enable golfers of any skill level to improve their game through highly accurate and detailed swing data collection and analysis.

Leveraging Epson's leadership in advanced sensing technologies, the M-Tracer MT500GII is a club-mounted golf swing analyzer designed to give golfers unprecedented insights into every element of their swing. Part of the new "Epson Active" product category, the M-Tracer is the latest in a line of sports and fitness devices from the company to help athletes of any age or capability improve their performance through precise data and easy-to-interpret feedback.

"With its high-resolution sensors, the M-Tracer gives golfers a complete swing breakdown, providing specific, actionable information at an incredible level of detail," said Randy Bergstedt, manager, Epson Active. "The introduction of the M-Tracer demonstrates Epson's commitment to lead the sports wearables market with innovative, high-performance devices."

"Golf is a highly technical sport where the smallest details and adjustments can make all the difference in getting the best out of your game," said David Leadbetter, world-renowned instructor, owner of over 20 golf academies around the world and Golf Digest Teaching Professional. "The Epson M-Tracer provides real-time feedback and immediate solutions that help golfers develop a more efficient and powerful swing. This information empowers golfers to improve their swing in an easy and intuitive manner, ultimately resulting in lower scores and more fun."

The M-Tracer securely attaches to the golf club grip to capture and send data to an iOS or Android smartphone in real-time via Bluetooth® at the rate of 1,000 frames per second. With a built-in Inertial Measurement Unit developed by Epson for industrial applications, the M-Tracer tracks and records the swing path of the club, club-head speed, club-head path, face angle at the time of impact, tempo and more.

Once the data has been collected and stored, the M-Tracer smartphone app shows the golfer's full swing path in 3D and offers the ability to rotate the view and compare their swing against that of a pro-level golfer or their own previously recorded swings. The app also provides comprehensive graphical analysis of the impact zone, shaft rotation, club speed and swing tempo. It even has a built in freeze frame option for the critical "halfway back" and "at the top" positions.

Product specifications include:

  • Flash Storage (holds up to 200 swings)
  • Built-in rechargeable Lithium Ion battery
  • 2 hour full charge cycle
  • Up to 4 hours continuous swing recording (varies by use)
  • Connectivity: Bluetooth 2.1
  • Saves swings wirelessly to your iPhone, iPad, iPod Touch or Android device.

Size & Weight Mount:

  • Height: .62in / 16mm
  • Width: 1in / 25mm
  • Depth: 1.9in / 50mm
  • Weight: 0.52oz / 15g

Compatibility:

  • iPhone, iPad, iPod Touch with iOS 7.0+
  • Android Smartphones & Tablets OS 4.0+

M-Tracer MT500GII Golf Swing Analyzer will be available in March 2015 with a MSRP of $299, through a wide range of retailers and at the Leadbetter Golf Academy. For complete M-Tracer MT500GII specifications and additional information, visit www.epson.com/golf.

Epson will be demonstrating the M-Tracer golf swing analyzer at the Sands Expo Booth #74728 in Las Vegas during 2015 International CES. For more information on all Epson products being showcased at CES, visit www.epson.com/ces.

Related: Epson CES 2015 News

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Epson announces Active product category, new fitness and sport wearables

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