Lego's Fusion bridges the divide between virtual and physical gameplay | Connectedly

Lego's Fusion bridges the divide between virtual and physical gameplay

Lego Fusion
By Harish Jonnalagadda on 19 Jun 2014 07:39 am

The boffins at Lego seem to understand that it is getting harder for kids to tear their eyes away from a tablet or a smartphone (Angry Birds Epic anyone?), which is why they're introducing a new series of game sets that allows you to translate real world brick building to a digital medium.

Dubbed Lego Fusion, the game sets come with 200 pieces and include a special Fusion Capture Plate on which the facades can be built. You can build any 16-bricks-wide by 16-bricks-tall facades, as long as all structures feature a floor and are built on the Capture Plate.

After building the facade, you can use the Lego's apps camera function to capture it. The translation of the real-world facade into a digital medium is accomplished by Qualcomm's Vuforia, which is what powers the Fusion Capture Plate.

Initially, Lego is offering four game sets: Lego Fusion Town Master, Lego Fusion Battle Towers, Lego Fusion Create & Race and Lego Fusion Resort Designer. Each set focuses on a different element of play that Lego has identified as being of interest to children.

According to Ditte Bruun Pedersen, senior design manager at Lego's Future Lab, children do not differentiate between the physical and the virtual modes of play. "To them, it's not two separate worlds. It's one world that blends together. It's all just play."

Pedersen stated that the Fusion game sets, which do not come with any build instructions, foster creativity in children. "For most kids, if you simply give them a pile of bricks and tell them to build something, they go blank." This is where the virtual game comes into play. The objectives in the game allow kids to build interesting structures on their own.

The Town Master, Battle Towers and Create & Race game sets will be launching this August, while the Resort Designer set will be available in stores a month after that. The physical game sets will cost $34.99, but the accompanying apps will be free to download. Lego has stated that it will be debuting Android and iOS apps once the game kits are close to launch.

Any of you guys interested in the idea?


Harish Jonnalagadda Harish Jonnalagadda "Newsroom Warrior for Mobile Nations" 115 (articles) 0 (forum posts)

Reader comments

Lego's Fusion bridges the divide between virtual and physical gameplay


I know what my kids will be asking for for Christmas this year. They love Legos.

I found the quote about kids not knowing what to build interesting though. My kids are always bringing me random creations. I love the creativity that it fosters.

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Agreed! My son's birthday is in August, and I know he'll love this. He does just fine without the manuals too - I would think that most kids do, but maybe I'm wrong.

Yeah my kids will build according to the manual once when they get it, and then it gets torn down and all the pieces become fair game for the random builds. And the manual ends up in the recycle bin.

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Yeah I didn't start NEEDING a manual till I got a bit older and my imagination got all... grownup. As a kid it would complete the build according to the instructions, and then I'd make my own modifications and enhancements. That's why I love LEGO... it teaches how to follow directions AND fosters creativity!

This looks like a cool concept! My wife might be getting this for me for Christmas since she knows I still ejoy building Lego ;)