Moto 360 valued at $249 in official Motorola contest rules | Connectedly

Moto 360 valued at $249 in official Motorola contest rules

Moto 360
By Derek Kessler on 21 May 2014 12:13 pm

One of the things that's been up in the air about the Moto 360 has been its expected price, though Motorola may have tipped their hand thanks to the legalese requirements of contest law. We've been looking at the Android Wear-powered smartwatch and wondering just how much Motorola planned to charge for something that's very much unlike any other smartwatch on the market at this point. But the rules that Motorola has posted for a watchface design contest for the Moto 360, with the smartwatch itself as the grand prize, gave an indication of how much they intend to charge: $249.

That number comes courtesy of the legal requirements in contests like this, where Motorola is required to lay forth the approximate retail value of prizes so that entrants can estimate their tax burden upon winning. And also so Motorola can cover their own asses in the event that something goes wrong or somebody feels wronged. But that meant that Motorola had to state outright:

One (1) grand prize winner will receive a Moto 360 (ARV $249).

That is by no means a guarantee nor official announcement of the Moto 360 pricing, though it does jive with our expectations for the smartwatch. Giving an inaccurate number on official prize rules like this could get Motorola in hot water, however. So while we caution you that this isn't an official price for the Moto 360, it's a pretty good bet that $249 will be the price when Motorola is ready to say that it is.

Source: Motorola (Google Drive)

Derek Kessler Derek Kessler "Managing Editor of Mobile Nations" 107 (articles) 0 (forum posts)

Reader comments

Moto 360 valued at $249 in official Motorola contest rules


One of the many reasons I didn't splurge and purchase a Gear 2.

My original Galaxy Gear will definitely hold me over until the 360 is released. Now we just need more info on the exact specs of the 360, as well as more details on AndroidWear.

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Potential of a high price ($350-400) was my one hangup about the device, but a Moto 360 for the price of Pebble Steel? Count me in!

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Wow. If it looks like the renders (a big if) and comes in at this price. My Pebble is going to find its way to a drawer pretty fast.

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As important as the design of this watch is, Google giving us more details on AndroidWear is just as crucial.

AndroidWear is going to be used by not only Motorola and LG, but by numerous companies expanding into wearables. Just like android is slowly taking over the smartphone industry, I imagine AW will start at the top for wearables, and hold its top spot for sometime.

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I think 250$ is a reasonable price for what looks like a great device. I was worried it would be 300$ or more. I think they will attract plenty of customers at 250$, myself included.

I'm still very eager to see one of these in the flesh/metal... but this actually has me a little worried. Unless Moto is taking a loss, how good a smart watch could it be for $250? For a good watch that is also a "smart" watch, i'd expect a higher price.. look at the Kairos - pre order at $500.. and Pebble Steel at $250 for a pretty basic e-ink smart watch. As much as I like low prices for gadgets, this price actually has me a little worried about this puppy.

Motorola has far greater purchasing power than Pebble and Kairos combined so this can lower their overall manufacturing cost. Unlike Pebble, Motorola hasn't had to dedicate much, if any, R&D to the software platform as that was done for them by Google in the form of Android Wear. Plus, Motorola is quickly becoming known for its ability to release highly performing hardware at a less than premium price.

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I'm sure they wanted to price this higher, but are going with the strategy of knocking out a competitor (Pebble) being worth more than the extra ~$50 a watch. If this turns out as good as advertised, I can't see many people saying for the same price they'd take a Pebble watch over this beauty. Smart move on Moto's behalf.

I'm genuinely interested to hear why you would have a tough time deciding between the two (other than that they both run on Android Wear).

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I'm waiting to see the list of features, but $249 doesn't seem unreasonable. I'm usually a second or third generation product buyer, but I might go for the first gen for this watch.

I guess this is in line with the others, but I want something somewhere around $150 and focused more on fitness. Still sexy as hell.