New TV commercials promote 4G LTE WiFi in some Chevrolet cars | Connectedly

New TV commercials promote 4G LTE WiFi in some Chevrolet cars

chevrolet wifi
By John Callaham on 3 Jul 2014 08:55 am

While more and more cars on the road are connecting to the Internet with systems like the upcoming Apple CarPlay and Android Auto. There's also a growing trend of cars that help connect other devices to the Internet as well. This week, Chevrolet debuted two new TV commercials that shows how some of its newest cars now, or soon will, have built in 4G LTE WiFi.

One of the commercials is a humorous look at how some people try to impress others by showing off the latest smartphone. In this case, a passenger in a 2015 Chevrolet Cruze is telling the driver how cool his phone is until he becomes amazed that he can connect to the car's WiFi connection.

The other ad is longer and a bit more serious at it offers an overall look at how accessing the Internet has become part of most people's lives and how having 4G LTE WiFi inside some of Chevrolet's new vehicles will help extend that experience.

Chevrolet claims their WiFi system can connect up to seven devices and has a more powerful Internet connection than what a smartphone or a mobile hotspot offers on their own. It currently has 4G LTE WiFi built into two of its cars, the 2015 Malibu and Impala, and will soon offer the service, powered by OnStar and AT&T's network, on 14 more cars, SUVs and trucks.

What do you think of Chevrolet promoting its built in WiFi in some of its cars in this manner?

Source: Chevrolet on YouTube

John Callaham John Callaham "News Writer for Mobile Nations" 267 (articles) 0 (forum posts)

Reader comments

New TV commercials promote 4G LTE WiFi in some Chevrolet cars


Until they're offering unlimited plans, I would consider this worthless. The main users of this service are going to be kids and what do they do? Watch videos. You ever watch a 45 minute show on Netflix off your phone? Hurts your data, doesn't it? Youtube is a time suck. I have a list of pre-curated videos I let my kids watch on youtube and the ONLY question I get asked when it finishes is, "Can we watch another one?" The only time they get any sort of video in the car is when we're driving for more than 2 hours and that would kill any data plan available in one fell swoop. I understand that is the point that the wireless carriers are going for (except for maybe TMO), but geez. Give us unlimited plans already!

I totally agree.

> I'm the type of guy that stops a microwave at one second to feel like a bomb defuser.

Very interesting feature. Now drivers will be able to text and drive without using much data and download/watch YouTube videos. I love the technology advancements (the reason I follow this site) but the whole connected thing in the car, other than the car's infotainement itself, is a bit much. Great for passengers but most cars have only one person in it and that is the danger of the ease of being connected like this. Still want it though.