TAG Heuer set to reveal smartwatch offering on March 19 [Updated] | Connectedly

TAG Heuer set to reveal smartwatch offering on March 19 [Updated]

TAG Heuer set to reveal smartwatch offering on March 19
By Dan Thorp-Lancaster on 18 Mar 2015 08:47 pm

Luxury watchmaker TAG Heuer is set to take the wraps off of a smartwatch soon, according to a report from Reuters. The wearable is reported to have been developed in partnership with Intel ,and will be shown off at Basel World, the largest watch fair in the world, on March 19.

In addition to tomorrow's reveal, Reuters also detailed what the watch is expected to look like:

Tag Heuer is planning to launch next autumn a smartwatch version of its Carrera watch that will offer many of the same functions as the Apple watch such as geolocation, distance walked and altitude.

The major difference is that the watch will be a digital replica of the original Tag Heuer black Carrera, known for its bulky, sporty allure, and will look like the original.

An smartwatch from TAG Heuer would just be the latest in announced offerings from traditional watch manufacturers. Just last month, Swatch, another Swiss watchmaker, announced that it plans to release a smartwatch within the next few months.

Other details concerning TAG Heuer's entrance into the smartwatch arena are light, but hopefully we'll know much more tomorrow.

Source: Reuters

Update: Tag Heuer, Google and Intel today announced the partnership. A dedicated launch event for the watch is expected later this year, as well as the watch itself, which is slated for Q4.

BASEL, Switzerland--(BUSINESS WIRE)--TAG Heuer, Google and Intel have announced a partnership to launch a Swiss smartwatch powered by Intel technology and Android Wear. The effort signifies a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company's respective expertise in luxury watchmaking, software and hardware.

"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous"

The collaboration was made official at Baselworld, during a press conference held on Thursday 19th March at the TAG Heuer booth. Jean-Claude Biver, President of the Watch Division LVMH Group and CEO of TAG Heuer, David Singleton, Director of Engineering for Android Wear, and Michael Bell, Corporate Vice President and General Manager of Intel's New Devices Group, joined each other on stage.

Together, these companies will create a product that is both luxurious and seamlessly connected to its wearer's daily life—a culmination of innovation, creativity and design from Silicon Valley in California and the Watch Valley in La Chaux-de-Fonds, Switzerland.

"Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous," said Jean-Claude Biver.

Guy Sémon, General Manager of TAG Heuer added: "The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry, of which I am proud to be a pioneer today with TAG Heuer."

David Singleton noted, "By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we're thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch."

"As we work to enable technology experiences that provide greater utility and value to people, Intel is confident that a collective approach will inspire new innovation in wearable technology. The collaboration with TAG Heuer and Google brings us closer to realizing the vision of wearable technology with a distinctive smartwatch that elevates the category," remarked Michael Bell.

Related: Tag Heuer News

Reader comments

TAG Heuer set to reveal smartwatch offering on March 19 [Updated]

3 Comments

I always thougth the Monaco shape would fit a smartwatch. This was before the circular ones. By launching their own smartwatch TAG capitalizes on a classic shape and look, rather than leaving the field open to watch face clones. The classic shape and look is THE selling point. It's going to be interesting to check out, at least.

Can't wait for a more thorough announcement. And wonder who the higher end swiss manufacturer is? Rolex maybe?

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